Research proves that  organizations run on analytics enjoy a significant competitive advantage. The challenge for many organizations, however, is making the leap to integrating analytics into the organization.  How can organizations adapt their existing work processes, information and staff to a new way of doing business?  At this morning-long IT Executive Forum, you and your peers will learn how to apply analytics in your organization with maximum effectiveness and efficiency.

Why You Should Attend
You'll learn from expertly delivered presentations and case studies. From the morning's program, you will rapidly gather answers to questions like:

• What companies have realized key successes by competing on analytics?
• What pitfalls can they help you avoid, and what lessons have they learned?
• How can IT drive the process to help your organization compete on analytics?

Agenda

8:00-8:45 a.m.	Registration and Continental Breakfast
8:45-9:00 a.m.	Welcome and Introduction: The Five Most Important Things You'll Learn to Compete on Analytics Joe Panettieri, Contributing Editor, InfoWorld
9:00-9:45 a.m.	How to Apply the Power of Analytics in Your Business (without Reinventing Your Organization to Get it Done) Jeanne Harris, co-author of Competing on Analytics
9:45-10:15 a.m.	Analytics in the Real World: An End-User Case Study John Blackwell, Associate Director, Business Information and Analytics group, The Nature Conservancy
10:15-10:30 a.m.	Networking Break
10:30-11:15 a.m.	The Analytical Enterprise Mark Moorman, Advisor, Office of the CTO, SAS
11:15 a.m.-Noon	How do you Apply It? "Ask the Experts" Moderator: Joe Panettieri, Contributing Editor, InfoWorld Panelists: John Blackwell, Associate Director, Business Information and Analytics group, The Nature Conservancy Jeanne Harris, co-author of Competing on Analytics Mark Moorman, Advisor, Office of the CTO, SAS
Noon	Program Concludes

Presenters

John Blackwell, Associate Director, Business Information and Analytics group, The Nature Conservancy
John Blackwell is the Associate Director of the Business Information and Analytics group at The Nature Conservancy (TNC), the world's largest environmental non-profit. John has extensive experience in data warehouse design, data mining and SAS business intelligence products.

John's efforts to increase the fundraising efficiency of direct marketing at TNC through predictive analytics have led to significant lifts over previous business practices.  He has used SAS data mining tools to create donor affinity models, lifetime value models, and to measure the effectiveness of programs throughout the organization.  In addition, he has developed automated systems to streamline the data-processing tasks associated with direct-mail programs and has dramatically increased the quality and availability of critical and actionable business information to decision-makers.

John has a BA from the University of Virginia and an MS in Information Systems Development from George Washington University.

Joe Panettieri, Contributing Editor, InfoWorld
As a seasoned event host and award-winning journalist, Joe has moderated more than 200 executive summits and conferences across North America and Europe. He also blogs live from prominent conferences, and he has earned exclusive interviews with Bill Gates, Michael Dell, Cisco CEO John Chambers, Google CEO Eric Schmidt, and other technology vanguards.

When not moderating events for InfoWorld, Joe oversees Web 2.0 content initiatives for Nine Lives Media Inc., and has held a variety of top editorial posts in technology media companies.


Jeanne Harris, co-author of Competing on Analytics
Jeanne Harris is Executive Research Fellow and Director of Research at the Accenture Institute for High Performance Business where she leads research in the areas of information, technology and strategy.

She is the co-author of Competing on Analytics: The New Science of Winning (Harvard Business School Press, 2007), which explains how high-performance businesses are building competitive strategies around data-driven insights that are generating impressive business results.
During her thirty years at Accenture, Harris has consulted to a wide variety of organizations in many different industries worldwide. She has led Accenture’s business intelligence, analytics, performance management, knowledge management, and data warehousing consulting practices. She has worked extensively with clients seeking to improve their managerial information, decision-making, analytical and knowledge management capabilities.

Ms. Harris leads an ongoing major research study examining how enterprise systems enable analytical decision making, contribute to distinctive capabilities and drive high performance. Other recent research topics include talent management analytics, managing business processes analytically, predicting consumer preferences, the implications of alternative value models on corporate strategy, the link between IT and business value, automated decision-making, IT implications of managing intangible assets, information worker productivity, improving managerial performance, knowledge management, business intelligence, building analytic capabilities, customer relationship management, customer-centric strategies, mobile personalization and solutions. She speaks frequently on these topics to executive audiences.

Ms. Harris's work has been published in numerous business publications, including Harvard Business Review and Sloan Management Review. Her research has been quoted extensively by the international business press, including the Wall Street Journal, the Financial Times, Forbes Magazine, CFO Magazine, CIO Magazine, Computerworld and Nihon Keizai Shimbun.

Mark Moorman, Technology Strategist, Office of the Chief Technology Officer, SAS
Mark Moorman is an expert on the data integration and data modeling issues that often burden IT executives. As Advisor to the Office of the CTO, which acts as a technical resource and advisor in peer-to-peer discussions with executives in IT organizations, Mark provides leadership and insight with regard to data and application integration at the enterprise level. In support of the company’s mission to provide integrated solutions for wide-ranging business applications on a single platform, SAS®9, Mark contributes thought leadership, industry expertise and best practices to inform customer implementations.

In his former role as Vice President of SAS’ Financial Services Practice, Mark Moorman led a team responsible for delivering software solutions that address the critical needs of banks (retail and commercial) and asset management firms (retail and institutional), as well as card services, wealth management and insurance companies. These needs range from combating fraud and money laundering to managing enterprise risk and improving marketing efforts.

Previously, Moorman was a software development manager of warehouse solutions, where he oversaw a team that developed extraction transformation and loading routines to build data warehouse solutions from packaged applications like SAP, Oracle Apps, Siebel and more. A key campaign of the team was designing an integrated architecture to help facilitate the ease of deployment and integration between solutions.

Moorman joined SAS in 1987 as management information services supervisor of operations. Prior to that, he worked in MIS at Durham Life Insurance.

Moorman holds a bachelor of the arts degree in English from Liberty University in Lynchburg, Virginia.

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